Archive for February 13th, 2012

February 13, 2012

Humans shouldn`t have all the fun (?)

Making things complicated is easy. Achieving simplicity is tough.” –Bruno Munari

with this quote the team behind  Aruliden (a brand strategy and product design consultancy formed by Rinat Aruh and Johan Liden) claims that the objects they create are transforming every-day objects into new icons.

Just ask the fish how they feel about it…